Merchandiser and its Function

Merchandiser

Merchandiser is basically a coordinator one who liase between buyer and apparel manufacturer to ensure quality merchandise at right delivery time. Merchandising involves all the activities right from communication to execution. Merchandiser is the person who takes in charge of all these activities. 

A good merchandiser has attributes of hard work, sincerity, loyalty, team work, managing and negotiation in the apparel industry. Customer satisfaction and retention mainly depends on effective and efficient merchandising.

Function of Merchandisers

·               Execution of sample orders

·               Costing

·               Programming

·               Yarn procurement

·               Production scheduling or route card drafting

·               Accessories arrangement (order placing follow up).

·               Approval of various processor’s sewing operations

·               Pattern approval or dummy size set approval

·               Size set approval

·               Pre productions follow up

·               Pilot run inspection

·               In process inspection

·               Production controlling

·               Identifying shortages & make arrangement to overcome the shortages

·               Following quality control procedures

·               Following quality assurance procedures

·               Monitoring all the activities of in house & sub-contractors unit

·               Buyer communication

·               Communication with production unit processing units & other 3rd parties (vendors)

·               Proper reporting

·               Highlighting to the management

·               Record maintenance

·               Developing samples

·               Placement of orders

·               Taking measures for consistent production

·               Taking preventive action to maintain the targeted performance

·               Level in all areas of merchandising

·               Attending meeting with superiors & furnishing the required details about merchandising