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Textiles and Dress Designing - Categories of Apparel Merchandising | 12th Textiles and Dress Designing : Chapter 12 : Apparel Merchandising

Chapter: 12th Textiles and Dress Designing : Chapter 12 : Apparel Merchandising

Categories of Apparel Merchandising

Activities like fashion forecasting, design, product development and retail sales come under fashion merchandising.

Categories of Apparel Merchandising

1.           Apparel fashion merchandising

2.           Apparel production or export merchandising

3.           Apparel retail merchandising


Activities like fashion forecasting, design, product development and retail sales come under fashion merchandising. It also includes production and retail merchandising.

Apparel production or export merchandising involves activities with the manufacturer or exporter, like sample development, planning and programming, manufacturing and shipment.

Apparel retail merchandising involves mainly retail business like retail promotion and sales, visual merchandising, inventory control, sales evaluation and retail operations.

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12th Textiles and Dress Designing : Chapter 12 : Apparel Merchandising : Categories of Apparel Merchandising | Textiles and Dress Designing


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