Importance of Merchandising in Apparel Industry

Merchandising in Apparel Industry

Merchandiser should have constant eye on the manufacture and communicate with the manufacturer to get the goods as per the requirement of the buyer. A slight deviation in the production of garments in quality may spoil the name of the retailer.

Delay in the production may also lead to a great loss for the manufacturer.

Importance of Merchandising in Apparel Industry

Apparel supply chain involves complicated raw materials and processes to get apparel products from concept to consumer. The apparel supply chain involves five major sectors.

·               Fibres

·               Yarn sector

·               Fabric sector

·               Garment sector and

·               Retail sector

Quality standards and measurements have been set for all the above and other properties and characteristics of the raw materials by various Textile and Apparel Associations in their concerned countries. Apparel product is also associated with accessories and packing accessories. In order to monitor all these quality and other requirements the role of merchandising department plays a vital role.

Merchandising is essential due to the following factors:

·               Dramatic growth

·               Complicated raw materials and processes Complex network

·               Advent of New styles

·               Reduced product Life Cycle

·               Textile innovations

·               Computer applications

·               Global transition

An apparel merchandiser should predict and implement merchandising displays in retail environments focused on the sales of clothing and accessories. They should also identify the best place to arrange a display within the store. Promotional items like banners, posters, and other apparatus are used to draw customers’ attention. Merchandising not only mediates marketing and production departments, it sometimes does the costing and pricing also. It is the responsibility of merchandiser to execute the orders perfectly as per the costing and pricing. So it is a very valuable department.