Merchandiser should have constant eye on the manufacture and
communicate with the manufacturer to get the goods as per the requirement of
the buyer. A slight deviation in the production of garments in quality may
spoil the name of the retailer.
Delay in the production may also lead to a great loss for the
Merchandising in Apparel Industry
Apparel supply chain involves complicated raw materials and
processes to get apparel products from concept to consumer. The apparel supply
chain involves five major sectors.
Garment sector and
Quality standards and measurements have been set for all the above
and other properties and characteristics of the raw materials by various
Textile and Apparel Associations in their concerned countries. Apparel product
is also associated with accessories and packing accessories. In order to
monitor all these quality and other requirements the role of merchandising
department plays a vital role.
Merchandising is essential due to the following factors:
Complicated raw materials and processes Complex network
Advent of New styles
Reduced product Life Cycle
An apparel merchandiser should predict and implement merchandising
displays in retail environments focused on the sales of clothing and
accessories. They should also identify the best place to arrange a display
within the store. Promotional items like banners, posters, and other apparatus
are used to draw customers’ attention. Merchandising not only mediates
marketing and production departments, it sometimes does the costing and pricing
also. It is the responsibility of merchandiser to execute the orders perfectly as
per the costing and pricing. So it is a very valuable department.