Hypermedia is used as a logical extension of the term hypertext in which graphics, audio, video, plain text and hyperlinks intertwine to create a generally non-linear medium of information.
This contrasts with the broader term multimedia, which may be used to describe non-interactive linear presentations as well as hypermedia.
Hypermedia should not be confused with hypergraphics or super-writing which is not a related subject. It is also related to the field of Electronic literature. A term first used in a 1965 article by Ted Nelson.
The World Wide Web is a classic example of hypermedia, whereas a non-interactive cinema presentation is an example of standard multimedia due to the absence of hyperlinks.
Hypermedia may be developed a number of ways. Any programming tool can be used to write programs that link data from internal variables and nodes for external data files.
Multimedia development software such as Adobe Flash, Adobe Director, Macromedia Authorware, and MatchWare Mediator may be used to create stand-alone hypermedia applications, with emphasis on entertainment content.
Some database software such as Visual FoxPro and FileMaker Developer may be used to develop stand-alone hypermedia applications, with emphasis on educational and business content management.
Hypermedia applications may be developed on embedded devices for the mobile and the Digital signage industries using the Scalable Vector Graphics (SVG) specification from W3C (World Wide Web Consortium).
Software applications such as Ikivo Animator and Inkscape simplify the development of Hypermedia content based on SVG. Embedded devices such as iPhone natively support SVG specifications and may be used to create mobile and distributed Hypermedia applications.
Hyperlinks may also be added to data files using most business software via the limited scripting and hyperlinking features built in.
Documentation software such as the Microsoft Office Suite allows for hypertext links to other content within the same file, other external files, and URL links to files on external file servers.
For more emphasis on graphics and page layout, hyperlinks may be added using most modern desktop publishing tools. This includes presentation programs, such as Microsoft Powerpoint, add-ons to print layout programs such as Quark Immedia, and tools to include hyperlinks in PDF documents such as Adobe InDesign for creating and Adobe Acrobat for editing.
Hyper Publish is a tool specifically designed and optimized for hypermedia and hypertext management. Any HTML Editor may be used to build HTML files, accessible by any web browser.
CD/DVD authoring tools such as DVD Studio Pro may be used to hyperlink the content of DVDs for DVD players or web links when the disc is played on a personal computer connected to the internet.