Chapter: Business Science - Managerial Behavior and Effectiveness - Environmental Issues in Managerial Effectiveness

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Group Influences

A collection of individuals who have regular contact and frequent interaction, mutual influence, common feeling of camaraderie, and who work together to achieve a common set of goals.

Group Influences

 

A collection of individuals who have regular contact and frequent interaction, mutual influence, common feeling of camaraderie, and who work together to achieve a common set of goals.

 

Group influence

n    Group types

 

n    Primary

 

n    Secondary

 

n    Brand community

 

n    Formal v. informal groups

 

n    Aspiration v. dissociative

 

n    Conformity

 

n    Peer pressure

 

Social Power

 

Types of power

n    Referent

 

n    Legitimate

 

n    Expert

 

n    Reward

 

n    Coercive

 

Reference Group Influences

n    Types

 

n    Informational

 

n    Utilitarian

 

n    Value-expressive

 

n    Value & Reference groups

 

n    Utilitarian

 

n    Hedonic

 

Reference Group Influence

 

What makes people susceptible to group influence?

n    Attention to social comparison information

 

n    Separateness-connectedness

 

n    Connected self-schema

 

n    Social influence and embarrassment

 

Word-of-mouth Marketing

n    Characteristics

 

n    Organic

 

n    Amplified

 

n    Cheaper and more influential

 

n    Positive & negative word-of-mouth

 

n    Consumer expertise

 

n    Online capabilities

 

n    Social networking

 

Word-of-mouth Marketing

n    Buzz marketing

 

n    Guerilla marketing

 

 

n    Ford Focus

 

n    Viral marketing

 

n    Cloverfield

 

n    The Dark Knight

 

n    Stealth marketing

 

n    Tactics

 

Word-of-mouth Marketing

n    Opinion leaders

 

n    Characteristics

 

n    Market mavens

 

n    Surrogate consumers

 

n    Rachel on Friends

 

n    Diffusion processes

 

Household Decision-Making

n    Traditional Structure

 

n    Family

 

n    Nuclear

 

n    Extended

 

n    Emerging trends

 

Household life cycle

n    Boomerang kids

 

n    Sandwich generation

 

n    Household Decision-Making

 

n    Purchasing roles

 

n    Influencer

 

n    Gatekeeper

 

n    User

 

 

n    Decision-maker

 

n    Purchaser

 

n    Sex roles

 

n    Power of children

 

n    Consumer socialization


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