and growing your own business requires many skills to be successful. Take a
look at the business personality types and find out what you need to succeed.
business personality type are the traits and characteristics of your
personality that blend with the needs of the business. If you better understand
your business personality, then you can give your company the best part of you.
Find others to help your business in areas you aren't prepared to fulfill.
9 key types of personality and understanding each will help you enjoy your
business more and provide your company with what it needs to grow. This
entrepreneur personality profile is based on the 9-point circle of the
The 9 Personality Types of Entrepreneurs
1. The Improver: If you operate your business
predominately in the improver mode, you are focused on using your company as a means to improve the world. Your
overarching motto is: morally correct companies will be rewarded working on a
noble cause. Improvers have an unwavering ability to run their business with
high integrity and ethics.
Alert: Be aware of your tendency to be a perfectionist and over-critical of
employees and customers.
example: Anita Roddick, Founder of The Body Shop.
2. The Advisor: This business personality type
will provide an extremely high level of assistance and advice to customers. The advisor's motto is: the customer is right
and we must do everything to please them. Companies built by advisors become
Alert: Advisors can become totally focused on the needs of their business and
customers that they may ignore their own needs and ultimately burn out.
example: John W. Nordstrom, Founder Nordstrom.
3. The Superstar: Here the business is centered
around the charisma and high energy of the Superstar CEO. This personality often will cause you to build your business
around your own personal brand. Personality Alert: Can be too competitive and
example: Donald Trump, CEO of Trump Hotels & Casino Resorts.
4.The Artist: This business personality
is the reserved but highly creative type. Often found in businesses demanding creativity such as web design and ad
agencies. As an artist type you‟ll tend to build your business around the
unique talents and creativities you have.
Alert: You may be overly sensitive to your customer‟s responses even if the
feedback is constructive. Let go the negative self-image.
5. The Visionary: A business built by a Visionary
will often be based on the future vision and thoughts of the founder. You will have a high degree of curiosity
to understand the world around you and will set-up plans to avoid the
Alert: Visionaries can be too focused on the dream with little focus on
reality. Action must proceed vision. Entrepreneurial example: Bill Gates,
Founder of MicroSoft Inc.
6. The Analyst: If you run a business as an
Analyst, your company is focus on fixing problems in a systematic way. Often the basis for science, engineering or
computer firms, Analyst companies excel at problem solving.
Alert: Be aware of analysis paralysis. Work on trusting others. Entrepreneurial
example: Intel Founder, Gordon Moore.
7. The Fireball: A business owned and operated by
a Fireball is full of life, energy and optimism. Your company is life-energizing and makes customers feel the
company has a get it done attitude in a fun playful manner.
Alert: You may over commit your teams and act to impulsively. Balance your
impulsiveness with business planning.
example: Malcolm Forbes, Publisher, Forbes Magazine.
8. The Hero: You have an incredible will and
ability to lead the world and your business through any challenge. You are the essence of entrepreneurship and can
assemble great companies.
Alert: Over promising and using force full tactics to get your way will not
work long term. To be successful, trust your leadership skills to help others
find their way.
example: Jack Welch, CEO GE.
9. The Healer: If you are a Healer, you provide
nurturing and harmony to your business. You have an uncanny ability to survive and persist with an inner calm.
Alert: Because of your caring, healing attitude toward your business, you may
realities and use wishful thinking. Use scenario planning to prepare for