ENTREPRENEURAL COMPETENCE
1 Entrepreneurship concept
2 Entrepreneurship as a Career
3 Entrepreneurial Personality
4 Characteristics of Successful, Entrepreneur
5 Knowledge and Skills of Entrepreneur
1 Entrepreneurship
Entrepreneurship
can be defined by describing what entrepreneurs do. For example:
"Entrepreneurs use personal initiative, and engage in calculated
risk-taking, to create new business ventures by raising resources to apply
innovative new ideas that solve problems, meet challenges, or satisfy the needs
of a clearly defined market."
But as
the following definitions state, entrepreneurship is not restricted to business
and profit:
"Entrepreneurship
involves bringing about change to achieve some benefit. This benefit may be
financial but it also involves the satisfaction of knowing you have changed
something for the better.
"Entrepreneurship
is essentially the act of creation requiring the ability to recognize an
opportunity, shape a goal, and take advantage of a situation. Entrepreneurs
plan, persuade, raise resources, and give birth to new ventures."
Entrepreneur
The word
„Entrepreneur‟ has been taken from the French word. It means Between Takers.
Entrepreneur
is another name of Risk Taker.
An
entrepreneur is an individual who takes moderate risks and brings innovation.
Entrepreneur
is a person who organises/ manages the risks in his/her enterprise.
“Entrepreneur
is a individual who takes risks and starts something new”
Definition
According
to J.B.say, “Entrepreneur is an Economic agent to unites all the means of
production”
An
entrepreneur is an individual who takes moderate risks and brings innovation.
An entrepreneur is a person who has
possession of a new enterprise, venture or idea and assumes significant
accountability for the inherent risks and the outcome.
An
entrepreneur is "one who undertakes an enterprise, especially a
contractor, acting as intermediately between capital and labour."
Some
facts about entrepreneurs and entrepreneurship:
E:xamine needs, wants, and problems
to see how they can improve the way needs and wants are met and problems overcome.
N: arrow the possible opportunities
to one specific "best" opportunity.
T:hink of innovative ideas and
narrow them to the "best" idea.
R:esearch the opportunity and idea
thoroughly.
E:nlist the best sources of advice
and assistance that they can find.
P:lan their ventures and look for
possible problems that might arise.
R:ank the risks and the possible
rewards.
E:valuate the risks and possible
rewards and make their decision to act or not to act.
N:ever hang on to an idea, no
matter how much they may love it, if research shows it won't work.
E:mploy the resources necessary for
the venture to succeed.
U:nderstand that they will have to
work long and hard to make their venture succeed.
R:ealize a sense of accomplishment
from their successful ventures and learn from their failures to help them achieve success in the
future.
Characteristics of Successful Entrepreneurs
Entrepreneurs
are different from each other, but successful entrepreneurs tend to share
certain characteristics. Not all of them have developed each of the following
to the same degree, but they tend to have developed most of them to some
degree. Here are some common characteristics of successful entrepreneurs.
Entrepreneurs
tend to:
o Be passionate about achieving their goals
o
Have a spirit of adventure (in fact, the word
"adventure" is derived from the latin word meaning "to
venture")
o Have a strong need to achieve and seek
personal accomplishment
o Be self-confident and self-reliant
o Be goal-oriented
o Be innovative, creative, and versatile
o Be persistent
o Be hardworking and energetic
o Have a positive attitude
o Be willing to take initiative
o Have a strong sense of commitment
An eye for opportunity: Many
entrepreneurs start by finding a need and quickly satisfying it. Independence: Even though most
entrepreneurs know how to work within the framework for the sake of profits, they enjoy being their own boss.
An appetite for hard work: Most
entrepreneurs start out working long, hard hours with little pay.
Self-confidence: Entrepreneurs
must demonstrate extreme self-confidence in order to cope with all the risks of operating their own
business.
Discipline: Successful
entrepreneurs resist the temptation to do what is unimportant or the easiest but have the ability to think through
to what is the most essential.
Judgment: Successful
entrepreneurs have the ability to think quickly and make a wise decision. Ability to accept change: Change
occurs frequently when you own your own business, the entrepreneur thrives on changes and their businesses grow.
Make stress work for them: On the
roller coaster to business success the entrepreneur often copes by focusing on the end result and not the process of getting
there.
Need to achieve: Although
they keep an "eye" on profits, this is often secondary to the drive toward personal success.
Focus on profits: Successful
entrepreneurs always have the profit margin in sight and know that their business success is measured by
profits. Is this your profile or would you rather do your job,
pick up
your paycheck and leave the headaches to someone else? Most of us, quite
easily, choose the later.
2 Entrepreneurship as a Career
The
greatest challenge before the youngsters in India today is to build the country
into an economic global giant. The obvious questions that come to the minds of
most of them are - “Why should we in India think of being an entrepreneur? Why
not work as part of a larger organisation where the opportunities and resources
to scale ideas are perhaps far greater?
Entrepreneurship
is important for two reasons. One, it furthers innovation to find new solutions
to existing and emerging demands. Two, it offers far greater opportunities for
wealth creation for self and the society than anything else. Entrepreneurship
has its challenges. It is about 20 per cent luck and 80 per cent effort,
clarity, courage, confidence, passion and above all smartness.
What
leads a person to take up entrepreneurship as a career option? There can be a
number of reasons including displacement from a job, frustration in the present
job, not getting a job of his/her choice, etc. Sometimes a person realises much
in advance that his/her job is in jeopardy, as the organisation is moving
towards closure. At times a deserving employee getting superseded in promotion
is compelled to quit the job and look for doing something on his own. Some
people object to a system wherein reward is often based on seniority rather
than merit.
Above
facts are corroborated by the research findings of Gilad and Levine (1986).
They
proposed
two closely-related explanations of entrepreneurial motivation, the “push” and
the “pull” theory. The “push” theory argues that individuals are pushed into
entrepreneurship by negative external forces, such as job dissatisfaction,
difficulty in finding employment, insufficient salary, or inflexible work
schedule. The “pull” theory contends that individuals are attracted into
entrepreneurial activities seeking independence, self-fulfillment, wealth, and
other desirable outcomes. Research (Keeble et at., 1992; Orhan and Scott, 2001)
indicates that individuals become entrepreneurs primarily due to “pull” factors
rather than “push” factors.
Some of
the prominent pull factors that attract individuals towards entrepreneurship as
a career option are: High Need for Independence: There are personalities who
would like to have freedom about: with whom to work, when to work, with whom to
do business at what terms etc. It is this instinct in them that pushes such
personalities to start something of their own.
To
satisfy the dream of having high Financial Rewards: To satisfy the need to
derive high financial rewards as an outcome of efforts leads some to start a
business of their own. The fundamental difference between job and own venture
lies in the degree of financial rewards for the efforts put in to achieve
organisational goals.
Opportunity
to deal with all aspects of a business: No job can provide an opportunity to
learn and deal effectively with a wide spectrum of business activities starting
from idea generation, conceptualisation, design, creation, marketing to
customer response and customer satisfaction.
Vision to
leave a long lasting mark: Entrepreneurship creates an opportunity to make
definite contribution to the society by lifting the people in and around the
venture. A continuous zeal to innovate helps in touching the heads and hearts
of people at large.
A strong
urge from within to start a business, combined with workable innovative ideas,
careful planning, and hard work can lead to a very engaging, self-satisfying,
enjoyable and profitable endeavour. The greatest contributory factor to entrepreneurship
is an intention i.e. a strong purpose in life coupled with determination to
produce desired results.
Positive
aspects of entrepreneurship.
There is
no age bar to entrepreneurship. But youth is certainly more suited to take up
an entrepreneurial venture because they are technologically precocious, do not
fear from change and challenge, and have greater ability to see things
differently.
Thus,
leaving aside the pull and push factors leading to entrepreneurship, the
fundamental decision to take up entrepreneurship as a career option gets guided
by a three part process in which an individual weighs the desirability of
self-employment with the desirability of working for others, possession of
competencies and capabilities to undertake entrepreneurial venture. The fact
remains that present environment provides great entrepreneurial opportunities
and more and more youngsters are consciously opting for it a as career option.
Being the
boss if his own business, he enjoys unlimited powers. He can do things in his
own way and he need not take orders from someone else. He can make his own
decisions and act on them.
There are
numerous opportunities for his self- development.
Working
on one‟s own and thus getting rewards yields immense satisfaction and pleasure
for more than what he can get in a job.
Monetary
rewards can be more than commensurate with his capacity and capabilities.
He can
command deference and respect of his immediate family and friends. It is a kind
of intangible reward.
Instead
of depending on others, he generates employment for others.
He can
make significant contribution to the development of the country and be proud of
taking part in nation building activities.
He can be
a great achiever realising his goals and proving his achievements to the world.
He can be recognised for his outstanding efforts.
Negative aspects
Though
an entrepreneur is his own boss, in some respects he is not. It is so because
he is constrained by various people like his financiers, labourers, suppliers,
customers and so on.
He may
have to face frustration since the scope of his operations is limited by his
limited resources.
He has to
work long and hard hours from morning to dusk and his venture tends to absorb
all his energy and time. This may affect his social and family life.
At times
he may have to face disappointments and frustrations since everything in his
venture may not always work the way he would like it to.
He has to
always work with tension since there is always the risk of failure.
3 Entrepreneurial Personality
Starting
and growing your own business requires many skills to be successful. Take a
look at the business personality types and find out what you need to succeed.
Your
business personality type are the traits and characteristics of your
personality that blend with the needs of the business. If you better understand
your business personality, then you can give your company the best part of you.
Find others to help your business in areas you aren't prepared to fulfill.
There are
9 key types of personality and understanding each will help you enjoy your
business more and provide your company with what it needs to grow. This
entrepreneur personality profile is based on the 9-point circle of the
Enneagram.
The 9 Personality Types of Entrepreneurs
1. The Improver: If you operate your business
predominately in the improver mode, you are focused on using your company as a means to improve the world. Your
overarching motto is: morally correct companies will be rewarded working on a
noble cause. Improvers have an unwavering ability to run their business with
high integrity and ethics.
Personality
Alert: Be aware of your tendency to be a perfectionist and over-critical of
employees and customers.
Entrepreneur
example: Anita Roddick, Founder of The Body Shop.
2. The Advisor: This business personality type
will provide an extremely high level of assistance and advice to customers. The advisor's motto is: the customer is right
and we must do everything to please them. Companies built by advisors become
customer focused.
Personality
Alert: Advisors can become totally focused on the needs of their business and
customers that they may ignore their own needs and ultimately burn out.
Entrepreneur
example: John W. Nordstrom, Founder Nordstrom.
3. The Superstar: Here the business is centered
around the charisma and high energy of the Superstar CEO. This personality often will cause you to build your business
around your own personal brand. Personality Alert: Can be too competitive and
workaholics.
Entrepreneur
example: Donald Trump, CEO of Trump Hotels & Casino Resorts.
4.The Artist: This business personality
is the reserved but highly creative type. Often found in businesses demanding creativity such as web design and ad
agencies. As an artist type you‟ll tend to build your business around the
unique talents and creativities you have.
Personality
Alert: You may be overly sensitive to your customer‟s responses even if the
feedback is constructive. Let go the negative self-image.
5. The Visionary: A business built by a Visionary
will often be based on the future vision and thoughts of the founder. You will have a high degree of curiosity
to understand the world around you and will set-up plans to avoid the
landmines.
Personality
Alert: Visionaries can be too focused on the dream with little focus on
reality. Action must proceed vision. Entrepreneurial example: Bill Gates,
Founder of MicroSoft Inc.
6. The Analyst: If you run a business as an
Analyst, your company is focus on fixing problems in a systematic way. Often the basis for science, engineering or
computer firms, Analyst companies excel at problem solving.
Personality
Alert: Be aware of analysis paralysis. Work on trusting others. Entrepreneurial
example: Intel Founder, Gordon Moore.
7. The Fireball: A business owned and operated by
a Fireball is full of life, energy and optimism. Your company is life-energizing and makes customers feel the
company has a get it done attitude in a fun playful manner.
Personality
Alert: You may over commit your teams and act to impulsively. Balance your
impulsiveness with business planning.
Entrepreneurial
example: Malcolm Forbes, Publisher, Forbes Magazine.
8. The Hero: You have an incredible will and
ability to lead the world and your business through any challenge. You are the essence of entrepreneurship and can
assemble great companies.
Personality
Alert: Over promising and using force full tactics to get your way will not
work long term. To be successful, trust your leadership skills to help others
find their way.
Entrepreneurial
example: Jack Welch, CEO GE.
9. The Healer: If you are a Healer, you provide
nurturing and harmony to your business. You have an uncanny ability to survive and persist with an inner calm.
Personality
Alert: Because of your caring, healing attitude toward your business, you may
avoid
outside
realities and use wishful thinking. Use scenario planning to prepare for
turmoil.
4 Characteristics of successful Entrepreneur
·
Capacity to take risk
·
Capacity to work hand
·
Above average intelligence and wide knowledge
·
Self Motivation
·
Vision and foresight
·
Willingness to defer consumption
·
Imagination initiative and emulation
·
Incentive ability and sound judgment
·
Flexibility and sociability
·
Desire to take personal responsibility.
·
Desire to seek and use feedback
·
Persistence in the face of adversity
·
Innovativeness and future orientation
·
Mobility and drive
·
Creative Thinking.
·
Strong need for achievement
·
Ability to Marshall resources
·
High degree of ambition
·
Will to conquer & impulse to fight.
·
Will to prove superior to others.
5 Knowledge and Skills of Entrepreneur
2. Idea
generation & scanning of the best suitable idea
3. Determination
of the business objective
4. Product
analysis and market research
5. Determination
of form of ownership
6. Completion
of promotional formalities
7. Raising
necessary funds
8. Procuring
machine & material
9. Recruitment
of men
10. Undertaking
the business operations
Entrepreneur
& Manager
Types of
Entrepreneur
ü Innovative
Entrepreneur
ü Imitative
Entrepreneur
7 key Qualities of Entrepreneur
Being an
entrepreneur is about more than just starting a business or two, it is about
having attitude and the drive to succeed in business. All successful
Entrepreneurs have a similar way of thinking and posses several key personal
qualities that make them so successful in business. Successful entrepreneurs
like the ambitious Richard Branson have an inner drive to succeed and grow
their business, rather than having a Harvard Business degree or technical knowledge
in a particular field.
All
successful entrepreneurs have the following qualities:
Inner Drive to Succeed
Entrepreneurs
are driven to succeed and expand their business. They see the bigger picture
and are often very ambitious. Entrepreneurs set massive goals for themselves
and stay committed to achieving them regardless of the obstacles that get in
the way.
Strong Belief in themselves
Successful
entrepreneurs have a healthy opinion of themselves and often have a strong and
assertive personality. They are focused and determined to achieve their goals
and believe completely in their ability to achieve them. Their self optimism
can often been seen by others as flamboyance or arrogance but entrepreneurs are
just too focused to spend too much time thinking about un-constructive
criticism.
Search for New Ideas and
Innovation
All
entrepreneurs have a passionate desire to do things better and to improve their
products or service. They are constantly looking for ways to improve. They're
creative, innovative and resourceful.
Openness to Change
If
something is not working for them they simply change. Entrepreneurs know the
importance of keeping on top of their industry and the only way to being number
one is to evolve and change with the times. They're up to date with the latest
technology or service techniques and are always ready to change if they see a
new opportunity arise.
Competitive by Nature
Successful
entrepreneurs thrive on competition. The only way to reach their goals and live
up to their self imposed high standards is to compete with other successful
businesses.
Highly Motivated and Energetic
Entrepreneurs
are always on the move, full of energy and highly motivated. They are driven to
succeed and have an abundance of self motivation. The high standards and
ambition of many entrepreneurs demand that they have to be motivated!
Accepting of Constructive
Criticism and Rejection
Innovative
entrepreneurs are often at the forefront of their industry so they hear the
words "it can't be done" quite a bit. They readjust their path if the
criticism is constructive and useful to their overall plan, otherwise they will
simply disregard the comments as pessimism. Also, the best entrepreneurs know
that rejection and obstacles are a part of any leading business and they deal
with them appropriately.
True
entrepreneurs are resourceful, passionate and driven to succeed and improve.
They're pioneers and are comfortable fighting on the frontline The great ones
are ready to be laughed at and criticized in the beginning because they can see
their path ahead and are too busy working towards their dream.
WOMEN ENTREPRENEUR IN INDIA: The
Indian sociological set up has been traditionally a male dominate done. Women are considered as weaker sex and always
to depend on men folk in their family and outside, throughout their life. They
are left with lesser commitments and kept as a dormant force for a quite long
time. The Indian culture made them only subordinates and executors of the
decisions made by other male members, in the basic family structure.
The
traditional set up is changing in the modern era. The transformation of social
fabric of the Indian society, in terms of increased educational status of women
and varied aspirations for better living, necessitated a change in the life
style of Indian women.
Indian
families do have the privilege of being envied by the westerners, since women
here are taking more responsibilities in bringing up children and maintaining a
better home with love and affection. At the family level, the task of
coordinating various activities in a much effective manner, without feeling the
pinch of inconveniences, is being carried out by the women folk.
Thus, the
Indian women have basic characters in themselves in the present sociological
and cultural setup as follows.
Indian
women are considered as Sakthi, which means source of power. Effectively
coordinating the available factors and resources.
Efficient
execution of decisions imposed on them
Clear
vision and ambition on the improvement of family and children. Patience and
bearing the sufferings on behalf of others and
Ability
to work physically more at any age.
NEED OF
THE HOUR: Women sector occupies nearly 45% of the Indian population. The
literary and educational status of women improved considerably during the past
few decades. More and more higher educational and research institutions are
imparting knowledge and specialisation. At this juncture, effective steps are
needed to provide entrepreneurial awareness, orientation and skill development
programmes to women. The institutions available at present are very limited.
Moreover, their functions and opportunities available with them are not
popularised much.
QUALITIES
REQUIRED FOR AN ENTREPRENEUR: An effective entrepreneur requires certain basic
qualities, which can be listed as follows.
Innovative
thinking and farsightedness.
Quick and
effective decision making skill. Ability to mobilise and marshal resources.
Strong determination and self confidence. Preparedness to take risks.
Accepting
changes in right time.
Access
and alertness to latest scientific and technological information.
Matching
the basic qualities required for entrepreneurs and the basic characters of
Indian women reveal that, much potential is available among the Indian women on
their entrepreneurial ability. This potential is to be recognized, brought out
and exposed for utilisation in productive and service sectors for the
development of the nation.
Factors affecting Entrepreneurship growth:
1. Economic
factors
2. Social
factors
3. Cultural
factors
4. Personality
factors
5. Psychological
and sociological factors.
Economic Factors:
1. Lack of
adequate basic facilities
2. Non-
availability of capital
3. Non-
availability of raw materials and finished goods.
4. Greater
risk involved in business
5. Non-
availability of skilled labour
Social factors
4. Customs
and traditions
5. Rationality
of the society
6. Social system
7. Social
set-up
Personality Factors
1. Suspect
personality
2. Emergence
of planning
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