History, Description, Merits, Demerits - Boutiques | 12th Textiles and Dress Designing : Chapter 11 : Home Made, Tailor Made and Readymade Garments
Chapter: 12th Textiles and Dress Designing : Chapter 11 : Home Made, Tailor Made and Readymade Garments
Boutiques
Boutiques
The word boutique has become more popular these days but it
started as concept stores. These places provide recent fashion garments, best
suited for all occasions. Today many of the celebrities go to boutiques to
select their dresses.
What are Boutiques?
Boutique is a small shop selling fashionable clothes or
accessories. It is also know as a business serving a sophisticated or
specialized clientele. The term “boutique” and also “designer” refer (with some
differences) to both goods and services which are containing some element that
is claimed to justify an extremely high price, is known as boutique pricing.
Boutique has various types of fabrics which one can select, match to his/her
look and design in a garment. It also has semi stitched or full stitched ready
to wear a fashionable garments. An individual could select them and alter it,
if needed to provide good fit.
History of Boutiques
In the late 1990s, some European retail traders developed the idea
of tailoring a shop towards a lifestyle theme, in what they called “concept
stores” which specialized in cross-selling without using separate departments.
One of the first concept stores was 10 Corso Como in Milan, Italy, founded in
1990, followed by Colette in Paris and Quartier 206 in Berlin. Several
well-known American chains such as Tiffany and Co., Urban Outfitters, Dash, and
The Gap, Australian chain Billabong and, though less common, Lord and Taylor,
adapted to the concept store trend after 2000.
Merits of Boutiques
·
Specialization in apparel selection and design.
·
Own price advantage and expand clothing display scope.
·
Improve clothing enterprises by quick response ability.
·
Provide more
promotion activities thereby meeting consumers personalized demands.
Demerits of Boutiques
·
Lack of large variety in design
·
Logistics and distribution problems
·
Quality and label problems
·
Cannot cater to needs of lower income
Related Topics