Chapter: 11th Office Management and Secretaryship : Chapter 11 : Public Relations
Role of Public Relation - Internal and External
Role
of Public Relation - Internal and External:
The
corporate image is not earned overnight. It is a long drawn process based on
several factors form good policy in the interest of public to better customer
service. Good image is always over a period, public relations with its
persuasive techniques and messages must endeavour the reach to all the public,
the employees, customer, or union leaders, regulatory government bodies and the
media who have the most accurate possible corporate image.
Public
relations can play a vital role to build the reputation of a company based on
its vision, mission, goals and performance. Public relations practice the
discipline concerned with the reputation of an organization (or products,
services or individuals) with the aim of earning, understanding and support.
Corporate
public relations programme either for internal publics or for external publics
must be based on a strategic planning to reach all segments of public with good
deeds. As a part of integrated public relations communication, various media
and tactics have to be used to achieve the following communication objectives:
1.
Awareness
of the company
2.
Customer
needs and services.
3.
Corporate
image and reputation
4.
Stake
holders reputation.
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