THEORIES OF FASHION
Fashion theories indicates the process of fashion
ideas. The theories explain the fashion trend. It also tells about how fashion
moves from one stage to other stage. There are three theories of fashion
(Figure 15.2).
·
Trickle down theory
·
Horizontal-flow theory
·
Trickle up theory.
·
This is the oldest theory of fashion
·
It indicates the true fashion
·
It starts from top social level people to low
social level people.
·
Royal families introduced the fashion in olden
days.
·
Gradually upper class people copy them and then
by the lower class of people.
·
Fashion pass from fashion leaders to the lower
class people also.
·
Example- Jeans, Asymmetrical tops.
·
This is also called as Trickle Across Theory.
·
In 20th century fashion became similar to all
levels of people at the same time.
·
Fashion is not created by any section of people.
·
Celebrities give an identity to fashion.
·
Various designers introduce new fash-ions in
affordable prices.
·
High priced garment styles are copied and
produced in mass.
·
Examples - jogging suits, bell bottom and kurta
style tops.
·
This theory is a newer theory.
·
It is purely an idea of youngsters.
·
Fashions pass from youth to the aged people.
·
This is also called street fashion.
·
Youth create new mix and match styles.
·
Fashion gradually moves from lower class people
to fashion leaders.
·
Example- Denim, glitter tops, T shirts, metal
shine garments.
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