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Consumer Protection - Rights, Duties and Responsibilities of Consumers | 12th Commerce : Chapter 17 : Consumer Protection : Rights, Duties and Responsibilities of Consumers

Chapter: 12th Commerce : Chapter 17 : Consumer Protection : Rights, Duties and Responsibilities of Consumers

Rights, Duties and Responsibilities of Consumers

The modern marketing concept recognises that the consumer is the pivotal point around which the business moves.

CONSUMER PROTECTION

RIGHTS, DUTIES & RESPONSIBILITIES OF CONSUMERS


The modern marketing concept recognises that the consumer is the pivotal point around which the business moves. Satisfaction of consumer needs/requirements is stated to be supreme objective of a business. To protect their own interest, consumers must first be aware of their rights as buyers. This chapter explains about consumer duties, responsibilities as well as consumer rights.


 

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12th Commerce : Chapter 17 : Consumer Protection : Rights, Duties and Responsibilities of Consumers : Rights, Duties and Responsibilities of Consumers | Consumer Protection


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