Chapter 8
Conceptual Design
Based upon information gathered during the
research phase, you must now create order out of chaos. Is there a metaphor
that will drive the organization of the site? How should the information be
organized and labeled at the highest levels of the hierarchy? What types of
navigation systems will be applied? How will searching work? This is where the
fun begins.
Early conceptual design meetings focus on
metaphor and high-level organization. You need to present possible organization
schemes, balancing the desire to reach consensus and move forward with the need
to remain open-minded about alternate approaches. White boards and flip charts,
high-level architecture blueprints, and scenarios are key tools at this stage.
After the major issues have been worked out, later meetings involve the
consideration of more detailed organization, labeling, indexing, and navigation
systems. Detailed blueprints and Web-based prototypes will serve you well in
these discussions.
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