Classification According to Ownership
Ventures started by individual either singly or
collectively at their own risk after mobilising various resources in order to
earn profit are called private entrepreneurship.
Trading/industrial ventures started by Government
under various formats like company, corporation, departments, board denotes
state entrepreneurship.
Ventures started and owned by both private
individuals and government denote joint ownership.
Key Words
Entrepreneur Spontaneous Innovative
Induced Imitative Motivate Fabian Drone
Case kits
• Consider yourself as a young
aspiring entrepreneur to create an enterprise that manufactures chocolates.
Make a detailed analysis for the success of your enterprise after considering
the leading competitors in the market in terms of pricing, variety and quality.
• A started and running a textile
showroom business in your area for the past one year. He was not very
successful and not in a position to have customers. Design him an appropriate
strategy to attract new customers of various age groups.
• Your friend wants to start a
business with Rs. 10 lakhs from his ancestral property. Make an analysis for
your friend to suggest him suitable business in your locality.
• Identify products which are exclusively
utilised by kids under the age group of 1-5 years, 5-10 years,10-15 years.
• Critically examine an industry of
your choice based on its current demand and supply of products.
• Imagine yourself as a successful
entrepreneur in Chennai city. You have decided to enter into foreign markets.
What are all the factors to be considered before entering the international
market?
• As an entrepreneur, you have
developed an APP for games with the latest technology. Answer the following
questions
(i) List down the prospective
customers for this APP.
(ii) How will you get more
information from your prospective customers?
(iii) How you will update your app
when the technology transforms?
(iv) Discuss about the pricing and
marketing strategy for the APP?
Case Study – 2
Sri Krishna Integrated Farm
Founder:
Mr. R. Govindaraj,
Sri Krishna Integrated Farm,
Neppathur Village,
Sirkazhi T.K. Nagapattinam.
Products:
Supply of produced items like Cattle
Farm, Fish Farm, Rabbit Breeder, Country chicken, Organic Paddy, Organic
Fertiliser, Organic Vegetables, Eggs, Milk, Livestock Feed and organic grass
seeds, Vellimasal, Hedgelucem and Concentrating maggots for fish and poultry.
Achievements:
i. Giving training to SHG
ii. Supply of Farm Products to Star
Hotels and many traders for Breeding Purpose
iii. Supply to other states like
Andhrapradesh, Karnataka and Kerala
iv. Above 15 lakhs Turnover
v. Size of Employment
vi. Training to unemployed Youth
vii. To reduce migration
A glimpse of Sri Krishna Integrated
Farm
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