Break-even Analysis
An enterprise, whether or not a profit maximizer, often finds it useful to know what price (or output level) must be for total revenue just equal total cost. This can be done with a breakeven analysis. Strictly speaking, this analysis is to determine the minimum level of output that allows the firm to break even, but it could be used for some other tasks. In this Appendix, we introduce:
- The
algebra of break-even analysis
- Break-even
diagram
Operating leverage
One of the important indicators
of success of the start-up company is the time from starting the business till
the moment when revenues of product sales equals the total costs associated
with the sale of product - it is
also called break-even point. In other words profit = 0. Breakeven
analysis is accounting tool to help plan and control the business operations.
Break-even point represents the
volume of business, where company's total
revenues (money coming into a business) are equal to its total expenses (total
costs). In its simplest form, breakeven
analysis provides insight into
whether or not revenue from a product or service has the ability to cover the
relevant costs of production of that product or service.
THE
ALGEBRA OF BREAK-EVEN ANALYSIS
Let QBE denote the break-even
output level. By definition TR (at QBE) = TC (at QBE)
or TR (at QBE) = TFC + TVC (at QBE) (1)
The break-even condition
(1) holds true for any cost and demand functions. Hence, in general,
when costs and demand are complex, the analysis of this condition might not be
any simpler than the analysis of profit maximization. Yet, what is widely known
in business as break-even analysis is indeed much easier than
profit analysis, although it also
starts with the above identity, because it makes a very important assumption:
that price and average variable cost do not change with output level.
Break-even analysis is based on categorizing production costs
between those which are:
•
VARIABLE cost that do vary with the number of
units produced and sold (raw
materials, fuel, direct labor, revenue-related costs), and
those that are
• FIXED
costs that don't vary with the number of units
produced and sold (salaries, rent and rates,
depreciation, marketing costs, administration costs, R&R, insurance)
Calculating Break-even Point
To calculate break-even point we need to know following
information:
•
· The price that the company is charging,
•
· variable costs (direct costs) of each unit and
•
· fixed costs (or indirect costs/overheads).
1. TR =
Total revenue
2. P =
Selling price
3. Q =
Number of units sold
4. TC =
Total costs
5. F = Fixed
costs
6. V =
Variable costs
7. FC =
Total fixed costs
8. VC =
Total variable costs
Financial
Feasibility Study
A financial feasibility study is
an assessment of the financial aspects of something. If this case, for starting
and running a business. It considers many things including start-up capital,
expenses, revenues, and investor income and disbursements. Other portions of a
complete feasibility study will also contribute data to your basic financial
study.
A financial feasibility study can
focus on one particular project or area, or on a group of projects (such as
advertising campaigns). However, for the purpose of establishing a business or
attracting investors, you should include at least three key things in your
comprehensive financial feasibility study:
Start-Up Capital Requirements,
Start-Up Capital Sources, and
Potential Returns for Investors.
BREAK-EVEN ANALYSIS
ASSUMPTIONS:
•
All costs are classified as either fixed or
variable. If not impossible or impractical, dividing costs into the variable
and fixed cost elements as an extremely difficult job. This is attributable to
the inherent nature or characteristics of the cost per se.
•
Fixed costs remain constant within the relevant
range. Fixed costs remain unchanged at any level of activity within the
relevant range, even at the zero level.
•
The behavior of total revenues and total costs
will be linear over the relevant range, i.e. will appear as a straight line on
the BE chart. This is based on the idea that variable costs vary in direct
proportion to volume; the fixed costs remain unchanged, hence drawn as a
straight horizontal line on the graph within the relevant range; and that
selling price is constant.
•
In case of multiple product companies, the selling
prices, costs and proportion of units (sales mix) sold will not change. This
cannot always be correct. Sales mix ratio may be due to the change in the
consuming habits of customers. Selling prices of the individual products may
likewise change due to competition, popularity and salability of the products,
etc.
•
There is no significant change in the inventory
levels during the period under review. Stated in another way, production volume
is assumed to be almost (if not exactly) equal to the sales volume, which
causes an immaterial (or none at all) difference between the beginning and
ending inventories.
Managerial Uses of
Break-Even Analysis:
To the management, the utility of
break-even analysis lies in the fact that it presents a microscopic picture of
the profit structure of a business enterprise. The break-even analysis not only
highlights the area of economic strength and weakness in the firm but also
sharpens the focus on certain leverages which can be operated upon to enhance
its profitability.
It guides the management to take
effective decision in the context of changes in government policies of taxation
and subsidies.
The break-even analysis can be used for the following
purposes:
(i) Safety Margin:
The break-even chart helps the
management to know at a glance the profits generated at the various levels of
sales. The safety margin refers to the extent to which the firm can afford a decline
before it starts incurring losses.
The formula to determine the sales safety margin
is:
Safety Margin= (Sales
- BEP)/
Sales x 100
From the numerical example at the
level of 250 units of output and sales, the firm is earning profit, the safety margin
can be found out by applying the formula
Safety Margin = 250- 150 / 250 x
100 =40%
This means that the firm which is
now selling 250 units of the product can afford to decline sales upto 40 per
cent. The margin of safety may be negative as well, if the firm is incurring
any loss. In that case, the percentage tells the extent of sales that should be
increased in order to reach the point where there will be no loss.
(ii) Target
Profit:
The break-even analysis can be
utilised for the purpose of calculating the volume of sales necessary to
achieve a target profit.
When a firm has some target
profit, this analysis will help in finding out the extent of increase in sales
by using the following formula:
Target Sales Volume = Fixed Cost
+ Target Profit / Contribution Margin per unit
By way of illustration, we can
take Table 1 given above. Suppose the firm fixes the profit as Rs.
100, then the volume of output
and sales should be 250 units. Only at this level, it gets a profit of
Rs. 100. By using the formula,
the same result will be obtained.
(iii) Change
in Price:
The management is often faced
with a problem of whether to reduce prices or not. Before taking a decision on
this question, the management will have to consider a profit. A reduction in
price leads to a reduction in the contribution margin.
This means that the volume of sales will have to
be increased even to maintain the previous level of profit. The higher the
reduction in the contribution margin, the higher is the increase in sales
needed to ensure the previous profit.
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