e-Businesses
e-Business
(e-Business), derived from such terms as "e-mail" and
"e-commerce," is the conduct of business electronically, typically
over the Internet, not only buying and selling, but also servicing customers
and collaborating with business partners.
The way
in which you manage your business relationships has not changed, but the way
they are referred to when using e-Business tools has. They are becoming more
often known as:
business
to business (B2B)
business
to consumer (B2C) (also known as e-Commerce)
government
to consumer (G2C)
Government
to business (G2B).
1 Activities using e-Business tools
trading
of goods or services online, such as e-Procurement, primarily through websites
electronic
retailing (e-Tailing)
use of
the Internet, intranets or extranets to conduct research and manage business
activities
website
marketing
online
communications, such as email
Online
training for staff (eLearning).
3 e-Business tools
mobile
phones
personal
digital assistants (PDAs)
electronic
data interchange
file
transfer
facsimile
Video
conferencing, Internet, intranets and extranets.
4 e-Business in business
E-Business
is more than having a website for your business. Using e-Business tools can
make your administrative and operational activities more efficient through:
accessing
the Internet to source information about your industry, suppliers and products
and for general research the use of electronic transaction, for example online
banking, financial management, stock control and compliance reporting to
regulatory bodies such as the Australian Taxation Office
purchasing
and selling without a web presence by using email or e-fax
human
resources management, through the development of an intranet for news,
policies, staff movements and enabling staff to apply for leave and access
their personnel information online
customer
relationship management, which integrates front and back office functions of an
organisation through electronic capabilities
Using
appropriate project management software.
5 Advantages
The
benefits of implementing e-Business tools is not so much in the use of
technology, as in the streamlining of business processes and the ease in
finding new markets. Some of the advantages include:
quicker
and easier communications
strengthened
marketing capabilities and reach
increased
hours of operation (a website provides 24 hour 7 day information to existing
and potential customers)
access to
broader information through research
reducing
the cost of doing business by lowering transaction costs and increasing
efficient methods for payment, such as using online banking and reducing
stationery and postage costs
The
opportunities to adopt new business models and develop tailored customer
support.
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