1.
What is Customer information database?
It includes personal
information such as contact addresses and phone numbers, as well as family
size, location and other demographic information. many companies also use their
CRM database to record purchase information, service calls, customer support
needs, and even warranty information‘s.
2.
What is customer profile analysis?
The marketer builds up a customer profile that gives
an indication of who might typically use their outlet. Customer profile is
affected by the macro business environment.
3.
What do you mean by customer database?
A customer database is most often used by businesses
to gather customer contact details (with permission) and buying history, so
information about products and services can then be sent to customers, or
segments of customers.
4.
What is meant by group customers?
Group customer are referred as industrial market
which consists of all the individuals or organizations who acquire goods and
services that enter into the production of other products or services that are
sold, rented or supplied to others.
5.
What do you mean by customer lifetime value?
Customer lifetime value (CLV), lifetime customer
value (LCV), or lifetime value (LTV) is the net
present value of the cash flows attributed to the relationship with
a customer. The use of customer lifetime value as a marketing metric tends to
place greater emphasis on customer service and long-term customer satisfaction,
rather than on maximizing short-term sales.
6.
Define group:
A group may be defined as the aggregation of goals,
develop shared attitudes and are aware that they are part of a group and
perceive themselves. as such‖
7.
What is customer perception?
A marketing concept that encompasses
a customer's impression, awareness and/or consciousness
about a company or its offerings. Customer
perception is typically affected by advertising, reviews, public relations, social media,
personal experiences and other channels.
8.
Why do we use customer analysis?
Customer analysis is the process of determining
customer segmentation, value, purchasing behavior and motivation in order to
better target marketing and increase sales.
9.
What is CRM database?
A CRM database is a program of stored information
that is relevant and useful to the success of your business. CRM database
programs can be used as standalone software, incorporated with existing
databases, such as Outlook or Excel, or a combination of the two. What a CRM
database may hold can vary greatly due to the type of business, the focus of
marketing, and the direction in which the business is going. A CRM database can
be used for customer information, employee tasks, marketing plans, and a
variety of other daily business functions.
10.
List out the benefits of customer database?
Benefits
of a customer database
·
Increase awareness of your brand
·
Enhance marketing opportunities
·
Build and strengthen relationships
between you and your customers
·
Build trust in your products and
services
·
Increase your profits
11.
What are the factors influencing the
customer behavior? Consumers buying behavior is influenced by
1. Cultural
2. Social
3. Personal
and
4. Psychological
factors.
12.
Define consumer behavior?
According
to belch and belch,‖ consumer behav when searching for selecting, purchasing,
using, evaluating and disposing of products and services so as to satisfy their needs and desires.‖
A customer is usually used to refer to a current or
potential buyer or user of the products of an individual or organization,
called the supplier, seller or vendor. This is typically through purchasing or
renting goods or services.
13.
What is meant by customer profitability?
Customer profitability can also provide an estimate
of firm value, thus providing a link between marketing investment and
shareholder return. The premise of customer based valuation is simple.
If the customers are the key profit generators of a
firm and we can estimate the lifetime value of each customer, the current and
future customer base of a company should provide a good proxy for its market
value.
14.
Describe the process of selective perception process?
Selective
perception process:
1.
Selective exposure
2. Selective
attention
3. Selective
comprehension
4. Selective
Retention.
15.
What is zone of tolerance?
The gap between the desired and adequate service has
been called the Zone of tolerance. If services drop below adequate service –the
minimum level considered acceptable- customers will be frustrated and their
satisfaction with the company will be undermined. The zone of tolerance might
be considered as the range or window in which customers do not particularly
notice service performance.
16.
What is customer segmentation?
Customer
segmentation is the practice of dividing a customer base into groups of
individuals that are similar in specific ways relevant to marketing, such as
age, gender, interests, spending habits, and so on. Using segmentation allows
companies to target groups effectively, and allocate marketing resources to
best effect.
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