The most successful Web pages use both text and graphics to enhance the user experience. The graphic design of a Web page can greatly influence the amount of time a user spends at a site. For instance, if a company’s Web site contains only text, it may not produce as many online sales. Web site graphics, such as buttons, banners or product images, define the user experience and distinguish a company’s site from its competition. While many im-ages are available free for download on the Internet, creating original images helps make a Web site unique. This chapter teaches basic image-creation techniques for producing at-tractive, user-friendly Web pages.
This chapter introduces Adobe® Inc.’s Photoshop Elements—an easy-to-use graphics package that offers the functionality of more expensive packages at an economical price. Graphics such as title images, banners, buttons and advanced photographic effects all can be created using this program. A 30-day free-trial version of Photoshop Elements is avail-able at www.adobe.com/support/downloads.1 The full version may be purchased at this site.
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