Event Management - MB25104

 

 

MB25104:

Event Management

 

Course Objectives:

This course provides theoretical and practical skills to plan, execute, and evaluate various types of events. It focuses on the core aspects of event management, including conceptualization, marketing, legal compliance, and risk management, to ensure successful and impactful events.

 

Foundations of Event Management: History and evolution of event management – Types of events – MICE (Meetings, Incentives, Conferences, and Exhibitions) – Event industry structure – Event management as a profession – Perspectives: Government, Corporate, Community – Professional ethics and codes of conduct.

 

Event Design and Conceptualization: Event ideation – Roles of host, sponsor, media, participants, spectators, crew – Designing the event concept – Theme and content development – Setting event objectives – Functional sheets – Timeline planning – Budget preparation – Budget checklist.

 

Legal and Regulatory Aspects: Contracts and agreements – Event insurance – Licenses and permits – Government regulations and compliance – Negotiation techniques – Risk mitigation through legal frameworks.

 

Event Marketing and Sponsorship: Strategic event marketing – Pricing decisions – Communication channels – Integrated marketing communication – Sponsorship planning and management – Evaluation of sponsorship effectiveness – Role of digital marketing in events.

 

Operations and Logistics; Venue and site selection – Infrastructure requirements: AV, lighting, catering, stage, décor – Protocols and guest management – Freelance event operations – Event day logistics – On-site execution and supply coordination – Managing children, media, and entertainment – Vendor management.

 

Risk, Safety and Event Evaluation: Risk identification and assessment – Safety planning – Food safety – Fire and structural safety – Crowd and traffic control – Waste and sanitation – Post-event evaluation – Customer satisfaction – Service quality – Measuring event impact.

 

References:

1. Lynn Van der Wagen & Louise H. Event Management for Tourism, Cultural Business & Sporting Events, now 6th Ed., Pearson, 2023

2. Judy Allen – Event Planning, 4th Ed., Wiley, Canada, 2020 — includes expanded ethics and social media modules.

3. John Beech, Sebastian Kaiser & Robert Kaspar – The Business of Events Management, 2nd Ed., Pearson, 2019

4. Julia Rutherford Silvers – Professional Event Coordination, 3rd Ed., Wiley, 2022

5. Shannon Kilkenny – The Complete Guide to Successful Event Planning, 3rd (Revised) Ed., Atlantic Publishing, December 2021

 

Course Outcomes

On successful completion of the course, learners will be able to: 

• CO1: Explain the principles, types, industry structure, stakeholders, and professional ethics of event management.

• CO2: Develop event concepts, objectives, themes, timelines, budgets, and marketing plans for different events.

• CO3: Apply legal, regulatory, sponsorship, operational, and logistical practices for effective event execution.

• CO4: Analyze event risks, safety requirements, venue operations, vendor coordination, and resource management.

• CO5: Evaluate event performance, customer satisfaction, service quality, sponsorship effectiveness, and overall event impact.

 

Internal Assessment Methodology

Component - Written Test I & II

Weightage  - 60%

Assignment,Presentation,CaseStudy,Quiz,Simulation,Online Certification, Seminar, Mini project - 40%