Entrepreneurship Development - MB25C06

MB25C06:

Entrepreneurship Development

Course Objectives:

This course aims to equip the knowledge and skills to identify entrepreneurial opportunities, develop a comprehensive business plan, and manage the lifecycle of a startup, from launch to sustainable growth. It integrates theoretical frameworks with practical applications of the entrepreneurial ecosystem and ethical business practices.

Entrepreneurial Mindset and Competencies: Entrepreneurship concept – Entrepreneurship as a Career – Entrepreneurial Personality - Characteristics of Successful Entrepreneurs – Knowledge and Skills of an Entrepreneur.

Entrepreneurial Ecosystem and Policy Support: Entrepreneurial Environment – Role of Family, Society and Culture – Government Industrial Policies – State and Central Schemes (Startup India, Stand-Up India, PMEGP, MSME) – Role of DICs, SIDBI, EDII, TBI, DST, NSIC – Role of Industry Associations and Support Services – Incubation Centers and Accelerators – International Policy Ecosystem (Global Innovation Index, GEM).

Opportunity Identification and Business Planning: Sources of Product for Business - Prefeasibility Study - Criteria for Selection of Product - Ownership - Capital Budgeting- Project Profile Preparation - Matching Entrepreneur with the Project - Feasibility Report Preparation and Evaluation Criteria.

Launching the Startup and Funding Mechanisms: Finance and Human Resource Mobilisation - Operations Planning - Market and Channel Selection -Growth Strategies - Product Launching – Incubation, Venture capital, Start-ups.

Managing and Scaling the Business: Small Business Operations – Inventory, Finance, and People Management – Customer Acquisition and Retention – Digital Tools for Small business – Measuring Business Performance – Managing Uncertainty and Change – Business Model Innovation – Lean Startup Strategy – Scaling Frameworks – Case Studies on Growth-Oriented Startups.

Business Sustainability, Exit Strategies, and Ethics: Monitoring and Evaluation of Business - Business Sickness - Prevention and Rehabilitation of Business Units - Effective Management of small Business - Case Studies.

References:

1. Khanka, S. S. (2020). Entrepreneurial development (Rev. ed.). S. Chand & Company Ltd.

2. Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2024). Entrepreneurship (12th ed.). McGraw Hill.

3. Roy, R. (2020). Entrepreneurship (3rd ed.). Oxford University Press.

4. Kumar, A. (2012). Entrepreneurship. Pearson Education.

5. Chandra, P. (2023). Projects – Planning, analysis, selection, implementation and review (10th ed.). Tata McGraw Hill.

6. Murthy, N., & Tata, R. Biographical and interview compilations.

Course Outcomes

After completing the course, students will be able to:

● CO1: Demonstrate conceptual knowledge of entrepreneurial mindset and competencies, the entrepreneurial ecosystem, opportunity identification, business planning, startup funding, operations management, and business sustainability and ethics.

● CO2: Interpret and relate the characteristics of successful entrepreneurs, government policies, business planning processes, funding mechanisms, operational strategies, and business sustainability frameworks to identify and evaluate entrepreneurial opportunities.

● CO3: Apply entrepreneurial competencies, government schemes, business planning tools, resource mobilization strategies, and operational management principles to launch and manage a new venture.

● CO4: Analyze business opportunities, the entrepreneurial ecosystem, business plans, growth strategies, and sustainability frameworks to make informed decisions about venture creation and management.

● CO5: Evaluate different business models, funding mechanisms, operational strategies, and exit plans to ensure the growth, sustainability, and ethical conduct of a new enterprise.

● CO6: Develop a comprehensive business plan by integrating knowledge of entrepreneurial principles, policy support, opportunity analysis, funding, operations, and sustainability to create a successful and socially responsible venture.