Contemporary Business Communication - MB25C05

MB25C05:

Contemporary Business Communications

Course Objectives:

This course aims to equip essential business communication skills required for modern managerial roles. It emphasizes both oral and written communication for various Business contexts such as interviews, meetings, presentations, professional correspondence..

Communication Fundamentals and Managerial Speech Practice: Introduction to Business Communication: Principles of effective communication, Target group profile, Barriers of Communication, Reading Skills, Listening, Feedback., Principles of Nonverbal Communication: Professional dressing and body language. Role Playing, Debates and Quiz. Types of managerial speeches - Presentations and Extempore, speech of introduction, speech of thanks, occasional speech, theme speech., Group communication: Meetings, group discussions. , Other Aspects of Communication: Cross Cultural Dimensions of Business Communication Technology and Communication, Ethical & Legal Issues in Business Communication.

Business Writing and Corporate Communication Tools: Business letters, Routine letters, Bad news and persuasion letters, sales letters, collection letters, Maintaining a Diary, Resume/CV, job application letters, proposals. Internal communication through, notices, circulars, memos, agenda and minutes, reports. Case Studies. Exercises on Corporate Writing, Executive Summary of Documents, Creative Writing, Poster Making, Framing Advertisements, Slogans, Captions, Preparing Press Release and Press

Notes

Presentation and Public Speaking Skills: Principles of Effective Presentations, Principles governing the use of audiovisual media.

Interviewing and Job Preparedness: Mastering the art of giving interviews in, selection or placement interviews, discipline interviews, appraisal interviews, exit interviews, web /video conferencing, tele-meeting.

Business Networking and Personal Branding: Business networking techniques – Ice-breakers, small talk, digital etiquette – Conversational intelligence – Professional dining etiquette – Social media presence and grooming – Self-confidence and image management – Real-life simulations and feedback.

Report Writing and Analytical Communication: Objectives of report, types of report, Report Planning, Types of Reports, Developing an outline, Nature of Headings, Ordering of Points, Logical Sequencing, Graphs, Charts, Executive Summary, List of Illustration, Report Writing.

Note: The emphasis of the entire subject should be on practical aspects.

Practical: This module introduces both written and spoken communication skills to students to build their confidence in delivering clear and logical messages to their audience. They will develop written communication skills through crafting Business messages such as Business letters, emails, and meeting minutes. In addition, students will work through presentations and simulated meetings to refine their spoken communication skills, discussion techniques and people skills.

Practical: This module builds on the foundation of Business Communication 1 and creates opportunities for students to strengthen their oral and written communication. Students will be required to enhance their presentation skills through impromptu speeches. Students will also learn how to prepare a formal Business report. Job hunting and employment skills will be introduced to prepare students for a positive start to their careers. Students will be taught to write application letters and resumes. Additionally, students will learn job interview techniques through role-plays and simulations

Practical: This practical module aims to help students be persuasive in the Business world. Students will learn listening and data gathering skills to better understand their target audience’s needs and requirements and persuasive skills to convince the audience to accept a new policy/suggestion/product through role-playing a boardroom presentation. Students will also be taught Business networking skills including conversation techniques, dining etiquette and personal branding through role-plays and simulations.

References:

1. Pal, R., & Korlahalli, J. S. (2011). Essentials of business communication (13th rev. ed.). Sultan Chand.

2. Raman, M., & Singh, P. (2012). Business communication (2nd ed.). Oxford.

3. Sharma, R. C., & Mohan, K. (2020). Business correspondence & report writing (6th ed.). Tata McGraw Hill.

4. Goodale, M. Professional presentations: Developing communication skills. Cambridge University Press.

(Note: Year not provided; please share if you have it.)

5. Adair, J. Effective communication. Pan Macmillan. (Note: Year not provided; please share if you have it.)

6. Thill, J. V., & Bovee, G. L. (2023/2024). Excellence in business communication (14th ed.).McGraw Hill.