Executive support systems (EIS)
EIS
Executive
support systems are intended to be used by the senior managers directly to
provide support to non-programmed decisions in strategic management.
These
information are often external, unstructured and even uncertain. Exact scope
and context of such information is often not known beforehand.
This
information is intelligence based:
Market
intelligence
Investment
intelligence
Technology
intelligence Examples of Intelligent Information
Following
are some examples of intelligent information, which is often source of an ESS:
External
databases
Technology
reports like patent records etc.
Technical
reports from consultants
Market
reports
Confidential
information about competitors
Speculative
information like market conditions
Government
policies
Financial
reports and information
1 Advantages of ESS
Easy for
upper level executive to use
Ability
to analyze trends
Augmentation
of managers' leadership capabilities
Enhance
personal thinking and decision making
Contribution
to strategic control flexibility
Enhance
organizational competitiveness in the market place
Instruments
of change
Increased
executive time horizons.
Better
reporting system
Improved
mental model of business executive
Help
improve consensus building and communication
Improve
office automation
Reduce
time for finding information
Early
identification of company performance
Detail
examination of critical success factor
Better
understanding
Time
management
Increased
communication capacity and quality
2 Disadvantage of ESS
Functions are limited
Hard to quantify benefits
Executive may encounter information overload
System may become slow
Difficult to keep current data
May lead to less reliable and insecure data
Excessive cost for small company
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