| MBA | | MBA Anna University |
Services Marketing - BA8008
Important questions and answers, Question Paper download, Online Study Material, Lecturing Notes, Assignment, Reference, Wiki
| MBA | | MBA Anna University |
Services Marketing
INTRODUCTION
Introduction to Service Marketing Scope of Service Marketing Factors Contributing to The Growth of Service Sector Challenges and Issues in Service Marketing Marketing Challenges of ServicesSERVICE MARKETING OPPORTUNITIES
Consumer Expectations of Services Antecedents of Consumer Expectations Managing Consumer Expectations The Purchase Process for Services Factors Contributing to Customer Satisfaction Service Encounters Strategies for Influencing Customer Perception Classification of Services Expanded Marketing Mix of Services (7 P’s) Services Markets SegmentationSERVICE DESIGN AND DEVELOPMENT
Service Life Cycle New Service Development Process/ Stages Service Blueprinting Service QualitySERVICE DELIVERY AND PROMOTION
Positioning of services Positioning Maps Service Marketing Triangle A Sustainable Competitive Advantage Market Defender Strategies Service Channel Sources of conflictSERVICE STRATEGIES
Tourism and Travel Marketing Hotel Marketing Consultancy Marketing Courier Marketing Bank Marketing Insurance Marketing Hospital Marketing Telecommunication Marketing Education Marketing Direct Marketing
Engineering
Electrical Engineering
Electronics Engineering
Civil Engineering
Mechanical Engineering
Computer Science Engineering
Information Technology
Medical
MBBS
Nursing
BPharm
MD
MBA
AnnaUniv MBA
TN School 11th 12th
Anna University
EEE - Anna University
ECE - Anna University
Civil - Anna University
MECH - Anna University
CSE - Anna University
IT - Anna University
Online Student Guide
UPSC Civil services Entrance exams
GATE Exam
GATE Exam EE Electrical
GATE Exam EC Electronics
GATE Exam CS Computer Science
GATE Exam CE Civil
GATE Exam ME Mechanical
IIT JEE IEEE Entrance Exam
NEET Entrance Exam
AIIMS Entrance Exams
Problem Solving and Reasoning
Verbal, Reading Comprehension
Data Interpretation
Logical Reasoning
Mathematics or Quantitative
CAT Entrance Exams
CLAT LAW Entrance exams
Banking Entrance exams
TANCET Anna University
TN State Board one mark
TN 11th Standard one mark