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Management of Business Science MBA

Marketing Management - BA8206

Marketing Management

INTRODUCTION


-:- Marketing
-:- The Marketing Environment
-:- Marketing Interfaces with other functional areas
-:- Marketing In Global Environment - Prospects And Challenges

MARKETING STRATEGY


-:- Marketing strategy
-:- Strategies For Industrial Marketing
-:- Consumers Marketing
-:- Service Marketing
-:- Competitor Analysis
-:- Strategic Marketing Mix Components

MARKETING MIX DECISIONS


-:- Marketing Decisions
-:- New Product Planning
-:- The Product Life Cycle
-:- Market Segmentation
-:- Target Marketing and Positioning
-:- Channel Management
-:- Advertisement and Sales Promotion
-:- Pricing Strategy

BUYER BEHAVIOUR


-:- Understanding Industrial & Individual Buyer Behaviour
-:- Individual or Consumer Buying Behavior
-:- Online Buyer Behavior
-:- Customer Relationship Management
-:- Customer Acquisition
-:- Customer Retention
-:- Strategies For Retaining Customers
-:- Functions of Customer Retention
-:- Customer Defection

MARKETING RESEARCH AND TRENDS IN MARKETING


-:- Marketing Information System
-:- Marketing Research
-:- Advertising and Types of advertising
-:- Consumer Behaviour
-:- Retail Research Introduction
-:- Cause-Related Marketing
-:- Ethics in Marketing
-:- Online Marketing Trends
Mahendra Varman Mahendra Varman Mahendra Varman Mahendra Varman Mahendra Varman

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