Values, Goals and Standards are impor-tant
factors in the management process. Values are the key to all motivating factors
in human behavior. Value, as a concept is vague and subjective although it is
very important to an individual. Values grow out of human desire and interest.
Values differ in cultures. The family has the major responsibility for
fostering values among the members. The term “value” signifies the meaning or
definition of worth that is attached to any object, con-dition, principle or
idea. Values
provide a basis for judgement, discrimination and analysis and it is
these qualities that make intelligent choices possible between alter-natives.
Thus, values are the fundamental forces that force or motivate human
activ-ities and endeavors.
According to Gross and Crandall (1980) a value is always important to the person who holds it.
It is desirable and satisfying. It has the ability to develop in self-creative
way and it tends to endure. It is a concept of the desirable, explicit or
implicit which governs our choice of methods, modes or goals.
The following are the motivat-ing values of
human behavior-comfort, health, ambition, love, desire for knowl-edge,
technological satisfaction, play, art, religion.
Intrinsic or Instrumental: An intrin-sic value is one that is
important and desirable simply for
its own sake. It is worthy of being sought for itself alone. Honesty,
co-operation, creativity, beauty, discipline, respect etc. are some of the
intrinsic values in management. On the other hand, instrumental values are ways of reaching intrinsic or end values,
sometimes called goal values. Therefore, they form the basic values leading to
another. Planning, skills, order and efficiency and tech-nological satisfaction
are examples of instrumental values.
Factual and Normative Values: The other classification of values as factual or normative brings
out the difference between the factual values that exist, regardless of their
level of desirability and the normative values that have an ethical basis. The
factual values also called descriptive, generally are based on people’s
preferences and desires. The normative are ethical values, which carry the idea
of right or wrong. Some examples of factual values are honesty, religion,
loyalty, faithfulness.
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