Chapter 9
Production and Operations
Before actual production of the web site can
begin, you enter an intense period of planning or pre-production, during which
the project manager must coordinate the architecture, design, and technical
components. For the architect, this is where the blueprints meet the content.
You'll want to create detailed page-level architecture blueprints and start
mapping the content.
With a production plan in place, the actual
construction of the web site can begin. At this point, you may find yourself
engaged in the delicate art of point-of-production architecture, trying to
resolve minor or major problems that arise as the production team charges
forward. Why are these items grouped together? Shouldn't we break this long
page into several pages? What was the architect thinking?
The final stages of production are marked by
extensive testing and revision, leading up to the web site launch with the
requisite marketing extravaganza and smashing of champagne bottles on computer
screens.
Don't drink too much champagne, however,
because an architect's work is never done. A web site keeps growing and
changing. The information architecture can easily get out of hand, and you must
actively guide its continued development. Unfortunately, you can't always be
there as the web site grows. Architects sometimes have little hands-on control
over the site during production, and even less after its launch. An information
architecture style guide can serve as a useful tool for maintaining the
integrity of the architecture over time, even in the absence of the original
architect. In more ideal situations where you are involved with the site after
launch, tools for tracking and analyzing usage can help you to identify
opportunities for improving the architecture.
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